Institute of Economics

http://economics.basnet.by/  
220072 Minsk, Surganova, St., 1/2

Sociological research in the field of marketing and intellectual property

COUNTRY OF ORIGIN

IDENTIFIER

BO4971

PUBLISHED

2022-04-15

LAST UPDATE

2022-04-17

DEADLINE

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Summary
The Institute of Economics offers sociological research in the field of marketing and intellectual property to consumers under an outsourcing agreement and is looking for partners interested in a distribution services agreement.
Description
The research group of the Institute of Economics for conducting a sociological examination of intellectual property objects and economic and legal relations conducts sociological research in the following areas:

Sociological examination of trademarks and insignia for well-knownness, identification of the distinctiveness of trademarks, trade names, commercial designations, product packaging, examination of trademarks for similarity to the point of confusion.

Sociological examination of new products or services, their relevance, target audience, as well as optimization of existing products and services depending on the needs of the target audience.


Sociological research of brands, assessment of the perception of the company's image, assessment of well-known and brand recognition.

Sociological research in the field of marketing, the study of consumer behavior, consumer preferences, the level of consumer loyalty, satisfaction with a product or outlet.
Advantages and Innovations
Highly qualified staff.
Stage of development
Already on the market
Funding source
State budged
Internal
IPR status
Exclusive rights
Secret know-how
Sector group
ICT Industry & Services
Retail

Organization information

Type
R&D institution
Year established
1931
NACE keywords
J.63.99 - Other information service activities n.e.c.
M.70.22 - Business and other management consultancy activities
M.72.20 - Research and experimental development on social sciences and humanities
M.74.90 - Other professional, scientific and technical activities n.e.c.
Turnover (in EUR)
10-20M
Already engaged in transnational cooperation
Yes
Additional comments
The Institute of Economics of the National Academy of Sciences of Belarus is actively working towards the development of practical recommendations on socio-economic policy for the Government of the Republic of Belarus, acts as a scientific expert on the most important scientific, scientific, technical and national economic programs, innovative projects, as well as draft regulatory legal acts on the economy.

The field of activity of the Institute includes international cooperation with foreign scientific institutions on issues of economic science, generalization and practical use of the achievements of world economic thought. Within the walls of the Institute, international scientific conferences and seminars are regularly held, major scientific publications are being prepared on topical issues of socio-economic development.

The Institute of Economics of the National Academy of Sciences of Belarus pays special attention to international scientific cooperation and maintains working contacts with scientific institutes and universities of economic profile in Azerbaijan, Spain, Kazakhstan, Cambodia, China, Latvia, Lithuania, Moldova, Mongolia, Poland, Russia, Slovakia and Ukraine.

The Institute maintains particularly close and fruitful contacts with related Russian and Ukrainian organizations, with which agreements on creative cooperation have been concluded. Among them are the Institute of Economics of the Russian Academy of Sciences, the Institute of Market Problems of the Russian Academy of Sciences, the Institute of Economic Forecasting of the Russian Academy of Sciences, the Institute of Economics of the Ural Branch of the Russian Academy of Sciences, the St. Petersburg State University of Economics and Finance, the Institute of Economic Forecasting of the National Academy of Sciences of Ukraine, the Institute of Regional Studies of the National Academy of Sciences of Ukraine, etc.

The Institute of Economics is also a member of the "Eurasian Economic Club of Scientists Association".
Languages spoken
English
Russian

Information about partnership

Type of partnership considered
Distribution services agreement
Outsourcing agreement
Type and role of partner sought
Consumers interested in receiving the results of sociological research in the field of marketing and intellectual property under an outsourcing agreement.

Partners interested in a distribution services agreement.
Type and size of partner sought
> 500 MNE
> 500
251-500
SME 51-250
SME 11-50
SME <= 10
R&D Institution
University

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