The webinar organized by Association of University Technology Managers (AUTM).

Presenter: Otto Pohl, Founder & Principal, Core Communications LLC

As universities put greater emphasis on entrepreneurship, TTOs play a critical role in helping research translate into real-world impact. But turning innovation into successful startups takes more than patents and licensing—it requires helping founders (and faculty considering entrepreneurship) tell a compelling story.

In this webinar, startup communications expert Otto Pohl introduces a simple framework TTOs can use to accelerate startup success through better communication. Academic founders often struggle to connect with investors, partners, and talent—not because the science isn’t strong, but because the language of startups is different. It’s not about precision and peer review; it’s about clarity, conviction, and momentum.

You’ll learn the difference between academic communication and business communication—and how to guide founders in crafting a narrative that excites, builds credibility, and speeds their path to traction.

If you support startups, advise entrepreneurial faculty, or champion innovation on campus, this session will help you empower the entrepreneurs around you to tell the story they need to succeed.

The webinar organized by Association of University Technology Managers (AUTM).

Presenter: Laurens Hoezen, Legal Counsel, Erasmus University Medical Center Rotterdam & Erasmus MC Holding B.V.

Learning Objectives:
•    Using generative AI-Tools for your professional career in a safe way
•    Applying prompts in generative AI-Tools that might benefit your professional career
•    Assess usable generative AI-Tools for tech transfer activities

The webinar organized by Association of University Technology Managers (AUTM).

 Presenters:

• Justin Rerko, VP Strategy, Tradespace
• Mary Albertson, CLP, RTTP - Director, Office of Technology Licensing, Georgia Tech
• Michael Poisel - Executive Director, PCI Ventures
• Myron Kassaraba - Vice President, Investments, MassVentures

The webinar takes stock of 2024 in the technology transfer and intellectual property landscape and discusses expert forecasts on the trends, challenges and opportunities that are set to shape the future of the industry in 2025.

The webinar organized by Association of University Technology Managers (AUTM).

The webinar addressed the following questions:

• Different marketing approaches - active (what makes this successful), passive, internal (outreach) & external: one size doesn’t fit all
• Role of social media (online and in-person networking by TTO personnel)
• When do you begin the campaign?
• Role of the marketer versus role of the inventor in marketing
• How do you measure marketing success·
• TTO marketing road map: learning & making adjustments through a campaign
• WIFM for every stakeholder in a marketing activity (inventors, licensing manager, industry scout/BD, marketer)

 Presenters:

• Andrew Rankin, Technology Deployment Outreach Lead, Idaho National Lab
• Nadia Cantu, BD Manager of the Harbert Institute for Innovation and Entrepreneurship , University of Alabama
• Sue Rhoades, Manager of Industry Engagement in Drexel Applied Innovation, Drexel University
• Eusebio Pires, Rutgers, The State University of New Jersey
• Olena Danylyuk, Licensing Associate, Henry Ford Health System
• Janet Yancey-Wrona, Technology Business Manager, University of Maine

The webinar organized by the India and Latin America Helpesks in collaboration with the EUIPO.

After webinar you will discover how to register your trademarks using the international Madrid system, including the essential requirements, benefits, and potential drawbacks.

Special guest speaker Ms. Francesca Cerri from the EUIPO’s Customer Department - SME Fund Team will delve into the SME Fund. Learn who can benefit, the support available to EU SMEs, and how to leverage the fund to cover up to 50% of official fees.

The webinar organized by Association of University Technology Managers (AUTM).

Presenter: Jeffrey Peterson, Attorney, Michael Best

Course Description
Any university technology license presents challenges, but licenses to technology start-ups present their own unique challenges.  This session will cover the fundamentals in how an institution approaches the structure and contractual provisions of a technology start-up license and will discuss how the university can manage critical issues and traps that arise in such agreements.  The session will also discuss some of the current pressures the technology start-ups are concerned with, and the likely push backs to except from technology start-ups and their investors and approaches in how institutions can manage issues.  Topics to be discussed include due diligence approaches to licensees, approaches in setting and managing milestones, understanding traps in affiliate, sublicensing and subcontracting arrangements, and other issues.

Learning Objectives:
•    Learn fundamental issues that arise with a technology start up license.
•    Discuss different approaches an institution can take to address license issues with a technology start up.
•    Discuss how to anticipate issues that might arise with a technology start up and address in the license agreement.

The webinar organized by Association of University Technology Managers (AUTM).

What is generative AI? Why should you care? In this session, you will discover the current state of AI and applications, such as ChatGPT, that are already at your disposal. Learn how you can implement these tools in your office, some of the most pressing risks and concerns your office might face, and a look into what's coming next.

The webinar organized by Association of University Technology Managers (AUTM).

Presenters:
•    Peter Bittner, Founder & CEO, The Upgrade, bridging the AI skills gap and offering custom solutions via training, consulting, and media
•    Dr. D’vorah Graeser is the founder and CEO of RocketSmart.io, an AI powered platform that helps universities and other tech transfer organizations to find the best corporate partners

This webinar explores customizing AI tools to better support your unique tech transfer processes and goals. Join experts as they guide you through AI integration for market analysis, lead generation, partnership cultivation, and commercialization strategies.