Trade fairs are becoming more and more complicated. It is a time for new ideas and technologies, but also for fraud and counterfeiting. The industry is constantly evolving, but it can be difficult to keep up with all the changes.

During the webinar the experts will give you a thorough understanding of how important it is to protect your IP at trade fairs and what to do in case of infringement in the target market. You will hear about how best practices are developed, how to choose the right strategy, identify risks before they occur, and what EU businesses are doing right now to ensure their brands stay protected from counterfeiting activities during exhibitions or fairs worldwide.

This webinar highlights commercial sensibilities in Africa and illustrates why it makes sense to protect IP. Main topics include international and most importantly, regional perspectives on IPR protection in Africa and how to use the SME Fund of the EUIPO.

The development of a long-term technology transfer strategy with smart distribution of usage rights allowed the Technical University of Vienna to achieve scientific breakthroughs and commercialisation success with its industry partner, Ivoclar. This led to the creation of two university start-ups. As one of these two start-ups, Cubicure was able to benefit from a strong patent portfolio during early-stage funding rounds and to build strategic partnerships.