The webinar organized by Association of University Technology Managers (AUTM).

Presenter: Otto Pohl, Founder & Principal, Core Communications LLC

As universities put greater emphasis on entrepreneurship, TTOs play a critical role in helping research translate into real-world impact. But turning innovation into successful startups takes more than patents and licensing—it requires helping founders (and faculty considering entrepreneurship) tell a compelling story.

In this webinar, startup communications expert Otto Pohl introduces a simple framework TTOs can use to accelerate startup success through better communication. Academic founders often struggle to connect with investors, partners, and talent—not because the science isn’t strong, but because the language of startups is different. It’s not about precision and peer review; it’s about clarity, conviction, and momentum.

You’ll learn the difference between academic communication and business communication—and how to guide founders in crafting a narrative that excites, builds credibility, and speeds their path to traction.

If you support startups, advise entrepreneurial faculty, or champion innovation on campus, this session will help you empower the entrepreneurs around you to tell the story they need to succeed.

The webinar organized by Association of University Technology Managers (AUTM).

Presenter: Laurens Hoezen, Legal Counsel, Erasmus University Medical Center Rotterdam & Erasmus MC Holding B.V.

Learning Objectives:

• Using generative AI-Tools for your professional career in a safe way
• Applying prompts in generative AI-Tools that might benefit your professional career
• Assess usable generative AI-Tools for tech transfer activities

The webinar organized by Association of University Technology Managers (AUTM).

 Presenters:

• Justin Rerko, VP Strategy, Tradespace
• Mary Albertson, CLP, RTTP - Director, Office of Technology Licensing, Georgia Tech
• Michael Poisel - Executive Director, PCI Ventures
• Myron Kassaraba - Vice President, Investments, MassVentures

The webinar takes stock of 2024 in the technology transfer and intellectual property landscape and discusses expert forecasts on the trends, challenges and opportunities that are set to shape the future of the industry in 2025.

The webinar organized by Association of University Technology Managers (AUTM).

The webinar addressed the following questions:

• Different marketing approaches - active (what makes this successful), passive, internal (outreach) & external: one size doesn’t fit all
• Role of social media (online and in-person networking by TTO personnel)
• When do you begin the campaign?
• Role of the marketer versus role of the inventor in marketing
• How do you measure marketing success·
• TTO marketing road map: learning & making adjustments through a campaign
• WIFM for every stakeholder in a marketing activity (inventors, licensing manager, industry scout/BD, marketer)

 Presenters:

• Andrew Rankin, Technology Deployment Outreach Lead, Idaho National Lab
• Nadia Cantu, BD Manager of the Harbert Institute for Innovation and Entrepreneurship , University of Alabama
• Sue Rhoades, Manager of Industry Engagement in Drexel Applied Innovation, Drexel University
• Eusebio Pires, Rutgers, The State University of New Jersey
• Olena Danylyuk, Licensing Associate, Henry Ford Health System
• Janet Yancey-Wrona, Technology Business Manager, University of Maine

The webinar organized by the India and Latin America Helpesks in collaboration with the EUIPO.

After webinar you will discover how to register your trademarks using the international Madrid system, including the essential requirements, benefits, and potential drawbacks.

Special guest speaker Ms. Francesca Cerri from the EUIPO’s Customer Department - SME Fund Team will delve into the SME Fund. Learn who can benefit, the support available to EU SMEs, and how to leverage the fund to cover up to 50% of official fees.